Regardless of whether you choose to work with a specialized agency providing services such as SEO, or you have your internal resources for this type of action, you might want to check out the company that you found high in the rankings. If you are at the stage of design or redesign your site and you want it to be search engine friendly and optimized for the SEO-this is a good moment to review the following list of most important commandments for positioning in Google (and other search engines).
- Select the appropriate keywords for your business
One of the most common mistakes is a wrong selection of key phrases for which you want to achieve high positions. In most cases, they are too general i.e Word, for which virtually there is no way to achieve a high position in less than 6-12 MTHS. Especially in the case of new, freshly purchased domains. It is true that the initial period of the introduction page to the search engines index the domain can take some time. At the beginning you can get initial bonus and find yourself even higher than a lot of the older domains, however, it will not be long-lasting and sooner or later (about 1-2 months) the position of the site should drop. If you adjust the effective SEO, you need to carry out a comprehensive analysis of the keywords. Find a niche, more precise keywords that perhaps are not so often sought after as the General phrases, but a chance to achieve a satisfactory position is much larger. Example: instead of “invitation” check out the potential for a few niche phrases. “handmade wedding invitations”, “original” wedding invitations, etc. Select 10-20 phrases and refer them to your website, different varieties of grammatical.
- Update your website, use the selected key phrases
More search engines like to promote “live” sites, those of constant change and growth. In such cases, indexing engines also are more likely to visit the web page. It is a good idea to create high-quality content on the site, each selected keyword should have its own subpage, and suited to the content. Try to add content and add new pages on a regular basis.
- Ensure that your site contains valid HTML tags (TITLE and H1)
Correct use of HTML tags is an absolute must. It’s not only about the use of tags, in which shall be entered keyword phrases and site description. Make sure that each page has a unique TITLE header (max 65 characters), which is selected by you. Check if keywords are found also in H1 tag (responsible for the page header), which often is also generated in the form of graphics, which is not the optimal solution. The text in the form of graphics is not “readable” for robots.
- Verify that the URLs of your site are friendly
Often URLs of website contain a lot of different parameters i.e. dynamic content and identifiers, and do not contain key phrases that have been selected for the seo. There are many programming techniques that will allow you to change it, and for a number of reasons this is much a more optimal approach to naming the subpages of the site.
- Improve internal linking
Navigating the site is not only important from the point of view of the usefulness of the Web site, but also from the point of view of search engines. Linking into the site from the content, using the selected key phrases, contextual display of links such as “learn more” or “see related” content, improve internal linking on the Web will boost your rankings..
- Use Flash technology to a limited extent
Flash technology allows you to create impressive, animated services and is undoubtedly very friendly to the eye. Unfortunately a bit worse to search engines. You can have the most beautiful site in the world, but no one will be able to reach her. Use Flash with caution, limit it to certain elements on the page. Do not create the site in its entirety in this technology, and even more so the navigation menu that leads to your site pages.
- Use text instead of graphics
If your site has advantages graphics, page certainly looks very nice. It is important, however, to have also a sufficient number of texts. The correct balance between graphics and text is extremely important. Google indexes also graphics, this can help to increase traffic to your website.
- Index your website in the search engine
Your website will be never automatically indexed by Google! The easiest way to enter it into the search engine is to add a link to it, on the other, already indexed site. Preferably on the side of having a high PR. Make sure that all of your pages are properly indexed, check it out by typing “site: www. yourpage. com” in Google. If the site is in Flash, in most cases, the search engine will return one or a very few links. A valid indexing all pages help ensure a proper internal linking, you might want to give this to a page in the site map, which will include all the most important internal links. Often in the design phase and test site, developers equip it in your robot.txt file, which you can use to block search engines to the site, or any part. Make sure it is not blocking access to the service. Remember that changes in Google’s index are visible after several days.
- Do not place the content on the site, which are a copy of other
The uniqueness of the content of the site is very important, if you are copying content found on a different site, you run the risk of lowering the ranking of your site. Google checks your site for “duplicate content” or the originality of the text. If you copy the content from somewhere, you can be sure that virtually at 100% they are already indexed in the search engine. This might harm you.
The factors listed above are only the tip of the iceberg of all the elements affecting the position of your site in search engines, however, it is from them to start to make sure that the basic things were checked. Their use does not guarantee a high position in search engine, this is the absolute minimum to be met in order to start the process of positioning. The above issues are focused on optimizing its internal content itself and build Web pages. There remains the most important issue in today’s positioning in Google and other search engines.
If you need professional help in this regard, the Agency’s specialized services are at your disposal - Seosonic London.