February 14, 2014
Try seo yourself

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Regardless of whether you choose to work with a specialized agency providing services such as SEO, or you have your internal resources for this type of action, you might want to check out the company that you found high in the rankings. If you are at the stage of design or redesign your site and you want it to be search engine friendly and optimized for the SEO-this is a good moment to review the following list of most important commandments for positioning in Google (and other search engines).

  • Select the appropriate keywords for your business

 

One of the most common mistakes is a wrong selection of key phrases for which you want to achieve high positions. In most cases, they are too general i.e Word, for which virtually there is no way to achieve a high position in less than 6-12 MTHS. Especially in the case of new, freshly purchased domains. It is true that the initial period of the introduction page to the search engines index the domain can take some time. At the beginning you can get initial bonus and find yourself even higher than a lot of the older domains, however, it will not be long-lasting and sooner or later (about 1-2 months) the position of the site should drop. If you adjust the effective SEO, you need to carry out a comprehensive analysis of the keywords. Find a niche, more precise keywords that perhaps are not so often sought after as the General phrases, but a chance to achieve a satisfactory position is much larger. Example: instead of “invitation” check out the potential for a few niche phrases. “handmade wedding invitations”, “original” wedding invitations, etc. Select 10-20 phrases and refer them to your website, different varieties of grammatical.

  • Update your website, use the selected key phrases

 

More search engines like to promote “live” sites, those of constant change and growth. In such cases, indexing engines also are more likely to visit the web page. It is a good idea to create high-quality content on the site, each selected keyword should have its own subpage, and suited to the content. Try to add content and add new pages on a regular basis.

  • Ensure that your site contains valid HTML tags (TITLE and H1)

 

Correct use of HTML tags is an absolute must. It’s not only about the use of tags, in which shall be entered keyword phrases and site description. Make sure that each page has a unique TITLE header (max 65 characters), which is selected by you. Check if keywords are found also in H1 tag (responsible for the page header), which often is also generated in the form of graphics, which is not the optimal solution. The text in the form of graphics is not “readable” for robots.

  • Verify that the URLs of your site are friendly

 

Often URLs of website contain a lot of different parameters i.e. dynamic content and identifiers, and do not contain key phrases that have been selected for the seo. There are many programming techniques that will allow you to change it, and for a number of reasons this is much a more optimal approach to naming the subpages of the site.

  • Improve internal linking

 

Navigating the site is not only important from the point of view of the usefulness of the Web site, but also from the point of view of search engines. Linking into the site from the content, using the selected key phrases, contextual display of links such as “learn more” or “see related” content, improve internal linking on the Web will boost your rankings..

  • Use Flash technology to a limited extent

 

Flash technology allows you to create impressive, animated services and is undoubtedly very friendly to the eye. Unfortunately a bit worse to search engines. You can have the most beautiful site in the world, but no one will be able to reach her. Use Flash with caution, limit it to certain elements on the page. Do not create the site in its entirety in this technology, and even more so the navigation menu that leads to your site pages.

  • Use text instead of graphics

 

If your site has advantages graphics, page certainly looks very nice. It is important, however, to have also a sufficient number of texts. The correct balance between graphics and text is extremely important. Google indexes also graphics, this can help to increase traffic to your website.

  • Index your website in the search engine

 

Your website will be never automatically indexed by Google! The easiest way to enter it into the search engine is to add a link to it, on the other, already indexed site. Preferably on the side of having a high PR. Make sure that all of your pages are properly indexed, check it out by typing “site: www. yourpage. com” in Google. If the site is in Flash, in most cases, the search engine will return one or a very few links. A valid indexing all pages help ensure a proper internal linking, you might want to give this to a page in the site map, which will include all the most important internal links. Often in the design phase and test site, developers equip it in your robot.txt file, which you can use to block search engines to the site, or any part. Make sure it is not blocking access to the service. Remember that changes in Google’s index are visible after several days.

  • Do not place the content on the site, which are a copy of other

 

The uniqueness of the content of the site is very important, if you are copying content found on a different site, you run the risk of lowering the ranking of your site. Google checks your site for “duplicate content” or the originality of the text. If you copy the content from somewhere, you can be sure that virtually at 100% they are already indexed in the search engine. This might harm you.

The factors listed above are only the tip of the iceberg of all the elements affecting the position of your site in search engines, however, it is from them to start to make sure that the basic things were checked. Their use does not guarantee a high position in search engine, this is the absolute minimum to be met in order to start the process of positioning. The above issues are focused on optimizing its internal content itself and build Web pages. There remains the most important issue in today’s positioning in Google and other search engines.

If you need professional help in this regard, the Agency’s specialized services are at your disposal - Seosonic London.

February 12, 2014
Is seo really hard?

What is SEO?

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SEO means ‘to push’ site high in the search engine rankings. Search engines analyses Web pages and give results corresponding to the phrases you’re searching for. The purpose of the professional Web positioning is a high ranking for popular keywords. Seo of popular keywords can be achieved using the techniques that are discussed all over the internet.

The basics of seo and website optimization

Most people think that SEO requires a very large knowledge. However, it is wrong concept since the positioning of most websites is not that hard, as long as we don’t have to deal with a very hard phrase. Here, I give the basics of seo that should be enough for most. However if you’re unsure about below contact reputable seo company.

<title> put your important keyword here</title>

Well-formed page title is very important. Is not only advertisement, but is also what most people read in front of the entrance to the page within the search results. The title should contain your keywords, preferably at the very beginning. Should however make sense. One should take some time to think over it. “Welcome to my super cool website-www.mywebsite.com” is not valuable. The words contained in it have little chance of being as search address (url) of your domain.

< meta name = “description” content = “something something” >

This is one of the few meta tags, which still has meaning. Should contain well-formed description page using keywords. In some search engines, it is a description that shows up in the results, so we should also encourage the entry page.

< meta name = “keywords” content = ” something something ” >

Not used by most of the search engines but you can’t forget about it, because it is usually treated as text on the page. A little bit of work you have to put in it. You should not, however, repeat your keywords multiple times (2 times enough) and should not be too long.

<h1> <h2> <h3> <h4> <h5> <h6>

They are “heading tags,” or the headlines. The numbers from 1 to 6 determine the size of the text, which is the largest. Using these tags, you need to imagine a page from a newspaper. The main title is the greatest so we’ll use <h1>our important keyword </h1> and should occur only once per page. Subtitles already have less text and can be used more times. Text included in these tags should not be too long, make sense and include keywords.

<b> <u> <i>

<b>bold print <u>-<i> underlined italics these tags are used to value whereas the words. Those markups should be used for our keywords.

< img src = “” alt = ” something something ” >

Pictures on the website should contain alt (alternate text). You should use the keywords inside them. You must also keep in mind that this is used by screen readers for the blind pages, so improves the usability of our website and should make sense in addition to the keywords.

Text on a page

Use common keywords, but in such a way so as not to scare off visitors. At the beginning of the text is also good to include keywords, bearing in mind the use of the <b> <u> <i>.

< a href = “  www. mywebsite. com  ” > keywords </a>

Text links is one of the most important factors. The text contained in the link should contain the keywords.

The structure of the links

Each page should be available in no more than two clicks from the home page. Robots jump from link to link, so help them find each page easily.

Site map

A site map is a site that contains links to all important pages of our site. You have to remember to use the appropriate text in these links. Robots love maps, so be sure to put in a little work. For large sites it is also helpful to visitors.

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